Innovative. Dynamic. Green. Up to Eleven.

Our Origin

Up to Eleven is a company builder specialized on mobile, founded in 2012 by major shareholders Toto Wolff, René Berger, Jürgen Pansy and Martin Pansy. The company is headquartered in Graz, Austria. We are dedicated to design, develop and bring to market high-quality software solutions to facilitate the lives of customers all around the world.

Our Founders

Martin Pansy

Founder & Managing Director
Martin has been the Managing Director of sms.at since 2008. Originally emerged from the world of finance, he soon recognized that there is more to life than excel-sheets. He will emphasize all his knowledge and energy on the sustainable success of Up to Eleven. He strives to learn and grow as a person throughout his life, explore the unexplored, and build lasting relationships with friends and family. When not at work, he enjoys all kinds of outdoor sports.

Jürgen Pansy

Founder & Strategy
Jürgen likes to push beyond boundaries, be it racing up the steepest climbs of the Alps on a bike, or in the office digging deep into the details of a product or new technology. Before founding Up to Eleven, he worked for several years as Managing Director of sms.at and as Product Director Mobile 2.0 for Buongiorno SpA, managing teams spread across Europe. He is married and has 3 kids. At Up to Eleven he takes care of the company’s products and strategy.

Interested to become an UT11 startup? Let’s talk about it!

Are you looking for a strong partner to help realize your vision? We are constantly looking for new challenges, so if our offering sounds interesting to you please get in touch with Matthias for a preliminary meeting.
Matthias Ruhri

Matthias Ruhri

Head of Company Builder
Up to Eleven Digital Solutions GmbH
Münzgrabenstraße 92/4
8010 Graz, Austria

Contact us