Innovative. Dynamic. Green. Up to Eleven.

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Our Origin

Up to Eleven is a company builder specialized on mobile, founded in 2012 by major shareholders Toto Wolff, René Berger, Jürgen Pansy and Martin Pansy. The company is headquartered in Graz, Austria. We are dedicated to design, develop and bring to market high-quality software solutions to facilitate the lives of customers all around the world.

Our Mission

Our mission is to design, develop and bring to market high-quality digital software solutions to facilitate the lives of our customers all around the world.

Our Vision

Our vision is to create a center of excellence for digital and mobile computing where innovative ideas are developed to lead globally in niche markets. Our products are differentiated by outstanding quality and perfect fit with customer expectations. We attract employees who live our products, have passion for the web economy and a drive for continuous learning. Working at Up to Eleven is fun and life-enhancing.

Our Founders

Martin Pansy

Founder & Managing Director
Martin has been the Managing Director of sms.at since 2008. Originally emerged from the world of finance, he soon recognized that there is more to life than excel-sheets. He will emphasize all his knowledge and energy on the sustainable success of Up to Eleven. He strives to learn and grow as a person throughout his life, explore the unexplored, and build lasting relationships with friends and family. When not at work, he enjoys all kinds of outdoor sports.

Jürgen Pansy

Founder & Strategy
Jürgen likes to push beyond boundaries, be it racing up the steepest climbs of the Alps on a bike, or in the office digging deep into the details of a product or new technology. Before founding Up to Eleven, he worked for several years as Managing Director of sms.at and as Product Director Mobile 2.0 for Buongiorno SpA, managing teams spread across Europe. He is married and has 3 kids. At Up to Eleven he takes care of the company’s products and strategy, as well as investor relations.

Our Team

Take a look behind the scenes.

We are a group of people who

drink coffee
prefer beer to wine
own an iPhone
wear glasses
We are succeeding as a team
Working at UT11 is fun
Efficient meetings Meeting rooms for discussions
We celebrate the birthday of each team member
We care for the environment
Enjoying the work life at UT11
Our UT11 team is sportive
Cooking together and spending time as a team
Health is one of our values
UT11 goodies